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Voir les professeurs d'expression orale - anglais
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- Expression orale - anglais
Cours d'anglais oral et écrit en ligne pour enfants et adultes - Methode Mayer
- Expression orale - anglais
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À propos d'Olivier
While I was working at MarketingSherpa, we published MarketingSherpa’s Dirty Dozen: Email Newsletter Mistakes Nearly Everyone Makes as a lead generation offer for the 2008 Email Marketing Summit . At the time, I thought that this was a valuable document that could help companies recognize and change their less than stellar email habits. Three years have passed, and I’m inclined to believe that the email mistakes that were most common then are still rampant today.
We all make mistakes, and my recent blog posts on the topic of email marketing challenges , objectives and tactics have generated comments from our readers highlighting perceived errors by HubSpot's marketing efforts, primarily the perception of too frequent emails.
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Mistake #1: Blatant Lack of Permission - Companies still try to get around the permission issues in search for the quick buck. That’s a big mistake.
Mistake #2: Utterly Deficient Segmentation - Content relevancy is the number one issue for the email marketer. Without segmentation, you have no real relevancy.
Mistake #3: Lame ‘Welcome’ Messages - We still receive far too many lame welcome messages. What a wasted marketing opportunity.
Mistake #4: Frequency Decisions Made for the Wrong Reason - Marketers are in a constant battle on the matter of frequency.
Mistake #5: Institution-to-One Messaging - The debate on how to personalize company emails is ongoing. It’s all about testing.
Mistake #6: No Real Interactivity - Interactivity is not only for social media. Email was once the relationship building medium, and it still can be.
Mistake #7: Deliverability: Content, Formatting & Lack of Self-Advocacy - If anything, deliverability is even a bigger issue than it was a few years ago.
Mistake #8: Designing Images That Appear as Red Xs - Getting HTML images to appear for those who have images turned off still requires that they turn the images on. It’s the text vs. HTML debate.
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